An online store that operates as part of your overall business

An integrated online store is an e-commerce platform that is connected to a company’s ERP and point-of-sale systems so that products, prices, inventory levels, and orders are automatically synced between the systems. This reduces manual work, prevents errors, and enables the use of real-time data. An integrated solution is particularly well-suited for companies that want to combine their online store and brick-and-mortar sales into a single, manageable system.

It is advisable to integrate your online store with your enterprise resource planning (ERP) system if products, prices, orders, and inventory levels are managed in an ERP or point-of-sale system. Integration ensures that the same data is automatically updated in both the online store and the back-end system.

The best solution is an e-commerce platform that integrates with the company’s point-of-sale system and ERP. When the brick-and-mortar store and the online store share the same product, pricing, and inventory data, all sales can be managed as a single entity without duplicate work. Confirma’s Flowvy e-commerce platform is designed precisely for this purpose: it integrates the store and the online store into a single system and supports the smooth day-to-day operations of multichannel retail.

When choosing an e-commerce platform, it’s a good idea to make sure it can be seamlessly integrated with your existing systems without requiring extensive customization. It’s also important to evaluate the partner’s expertise, references, and ability to support the development of your online store over the long term.

A well-managed e-commerce project begins with careful planning and requirements definition, during which the business objectives, the structure of the online store, and the necessary integrations are reviewed. Once the groundwork is complete, the project moves on to navigation design, layout implementation, configuration, and finally testing, training, and deployment.

Growing e-commerce sales requires a technically sound and search-engine-friendly platform, a clear purchase journey, and continuous improvement based on purchase data. It’s equally important to choose a partner who understands both e-commerce technology and the business side of things. Confirma’s experts help our clients build high-converting online stores and provide guidance on how to develop them for better conversion rates and growth.