
Mainostoimisto Pointer
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Mainostoimisto Pointer is a small, dynamic advertising agency based in Vaasa that began its journey back in 1998. In addition to traditional print media, the company’s diverse portfolio includes photography and videography services as well as website design.
Kim Mäkynen, who runs Pointer, says he has been fortunate throughout his entrepreneurial career, as his customers have always been conscientious about paying their bills. When he encountered the first instance where payment wasn’t received despite a reminder, he had to figure out the best way to handle the situation.
“At first, I waited a long time and wondered how to proceed. When I didn’t hear anything about the payment, I turned to a contact I knew at Cash-In and asked for advice. I wanted to know what happens during the collection process,” Kim says.
The flexibility of the collection process surprised the business owner
A familiar contact person explained the collection process and its progression in more detail, and Kim was pleasantly surprised by the flexibility of the collection process. At Cash-In, collections are handled with respect for the customer relationship, and payment plans are agreed upon together with the debtor to ensure they are realistic yet firm.
– Debt collection is a form of customer service. We discuss the situation with the debtor in a tactful manner and agree on a payment plan that suits the customer’s circumstances. We actively monitor the payment plan and take prompt action if the agreed-upon payments are not made, says Kenneth Bjon, Key Account Manager at Cash-In.
Cooperation with the client—Pointer—was also flexible. When the decision was made to initiate collection proceedings to recover the overdue amount, the contractual matters were quickly settled. The collection agreement was sent to Kim digitally, and the agreement was signed conveniently via electronic authentication. Kim also received login credentials for the Cash-In Online service, where he could track the status of the collection in real time.
Pointer's first debt collection case with Cash-In was a resounding success—the debtor agreed to the payment plan and paid off the debt, including interest.
“I’m really glad that the debt collection went so smoothly through Cash-In. Now I know who to turn to if I ever need debt collection services again,” Kim says happily.
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