Mönkijä Varikko

When the Helsinki-based company, which specializes in ATV spare parts and accessories, Mönkijä Varikko became a Confirma client in December 2015, the company’s revenue was just over 400,000 euros. Five years later, Mönkijä Varikko celebrated surpassing the one-million-euro revenue mark.

– Our revenue grew moderately during the first couple of years, until 2017, when we decided to start utilizing Confirma’s expert services for online business. Since then, our revenue has grown by about 200,000–300,000 euros per year,” says Ville Toivanen, who runs Mönkijä Varikko together with his brother.

Growing Your Online Business with the Help of Experts

“We’ve been running an online store since 2013, so we definitely had a good grasp of the basics. However, with the help of Confirma’s experts, we learned to better understand e-commerce analytics, metrics, and customer behavior,” says Toivanen.

In fact, Confirma’s “three-size” formula has served as the foundation for the development of all of Mönkijä Varikko’s online business operations.

– E-commerce revenue consists of visits, conversions, and average order value. When any of these figures increases, revenue also increases. We’ve worked together to break things down and explore concrete ways we can influence each of these figures. For example, Confirma’s experts have taught us how to calculate the return on marketing investment.

Better Customer Service and a More Profitable Business

In addition to increasing sales, Mönkijä Varikko has also succeeded in streamlining its internal operations using Confirma's software solutions.

– Our online store is our main sales channel, but we also have a brick-and-mortar store in Helsinki. Previously, the online store and the store’s system didn’t communicate with each other, despite various integration efforts. With Confirma’s solutions, work has become significantly easier, as the balances match up and the entire business can be run through a single system, says Toivanen.

Special features have also been developed for the Mönkijä Varikko online store based on the wishes of the entrepreneur brothers. The site includes, for example, an internal spare parts search function that allows customers to find the product they want. The customer experience was enhanced by adding a feature to the product pages that shows which ATV models the spare part in question is compatible with. This not only makes it easier to search for, compare, and purchase products, but also improves the online store’s visibility in search engines.