Confirma and EasyFit–LadyLine have signed a new multi-year partnership agreement, under which Confirma will continue to serve as the ERP and financial management partner for the fitness center chains in the coming years.
This collaboration has an exceptionally long history. Confirma’s predecessor, DL Software, began working with LadyLine as early as 2002, and the partnership has since expanded to include the EasyFit chain as well. Since 2010, Confirma has served as the software and financial management partner for EasyFit and LadyLine, supporting the chains’ growth, development, and business digitization.
– Confirmalla has played a significant role in enabling the growth of both LadyLine and EasyFit. Our collaboration has always been based on having a skilled and committed team around us that understands our business needs and is ready to develop solutions together with us. Over the years, we’ve worked with many wonderful people, and it’s precisely this long-term partnership and deep understanding of the fitness industry that have been extremely valuable to us, ” summarizes Jyrki Hannula, CEO of EasyFit-LadyLine .
The new agreement reinforces the parties’ shared commitment to making the processes of the fitness center business even more efficient by leveraging modern software solutions, automation, and the opportunities offered by artificial intelligence.
– We have had in-depth discussions about future needs and goals. Confirma’s development in recent years has been impressive. New technologies, the use of artificial intelligence, and continuously evolving operating models and processes have reinforced our view that our long-term partnership will continue to generate significant added value in the future as well,” says Mikko Nummenmaa, Chief Operating Officer of the EasyFit and LadyLine chains .
From Confirm's perspective, the continuation of this collaboration is a testament to the value of a long-term partnership.
– We are proud to continue our partnership with Finland’s two best-known fitness center chains. Our long shared history is a testament to the trust we’ve built, but at the same time, we are firmly focused on the future. “We want to help EasyFit and LadyLine leverage the opportunities offered by digitalization and artificial intelligence to develop their businesses in the years to come, ” says Pekka Kero, Sales Director at Confirma.
The agreement continues a partnership that has lasted more than two decades, during which solutions have been continuously developed to meet the changing needs of the business.
More Information About the Collaboration
Pekka Kero
+358 400 990 502
pekka.kero@confirma.fi
