3 June 2026 | 2 min Read
Confirma and EasyFit-Ladyline continue their long-term partnership
Destiny Kaski
Marketing Specialist
Confirma and EasyFit–LadyLine have signed a new multi-year partnership agreement, through which Confirma will continue as the gym chains’ ERP and financial management partner for years to come.
The partnership has an exceptionally long history. Confirma’s predecessor, DL Software, began working with LadyLine already in 2002, after which the partnership expanded to also include the EasyFit chain. Since 2010, Confirma has served as EasyFit’s and LadyLine’s software and financial management partner, supporting the chains’ growth, development, and business digitalization.
– Confirma has played a significant role in enabling the growth of both LadyLine and EasyFit. Our collaboration has always been built around a skilled and committed team that understands our business needs and is willing to develop solutions together with us. Over the years, we have worked with many great people, and the long-term partnership combined with a strong understanding of the fitness industry has been extremely valuable to us, summarizes EasyFit–LadyLine’s CEO Jyrki Hannula.
The new agreement strengthens the shared ambition of both parties to make gym business processes even more efficient by utilizing modern software solutions, automation, and the opportunities offered by artificial intelligence.
– We have had thorough discussions about future needs and goals. Confirma’s development during recent years has been impressive. New technologies, the utilization of artificial intelligence, and continuously evolving operating models and processes strengthened our view that our long-term partnership will continue to create significant added value in the future as well, says Mikko Nummenmaa, COO of the EasyFit and LadyLine chains.
From Confirma’s perspective, the continuation of the partnership is a strong indication of the value of long-term collaboration.
– We are proud to continue our cooperation with two of Finland’s best-known gym chains. Our long shared history reflects trust, but at the same time our focus is strongly on the future. We want to help EasyFit and LadyLine utilize the opportunities of digitalization and artificial intelligence in developing their business also in the years ahead, says Pekka Kero, Sales Director at Confirma.
The agreement continues a partnership spanning more than two decades, during which the solutions have continuously evolved alongside changing business needs.
More information about the partnership
Pekka Kero
+358 400 990 502
pekka.kero@confirma.fi
Versatile software solutions for gyms and fitness centers
Confirma provides comprehensive solutions for fitness industry operators – from e-commerce and access control to mobile applications and financial management services. Our solutions scale from individual gyms to large chains, supporting business growth, automation, and the development of customer experience.
